Luiz A. Azambuja
CIEO25 has established itself as the leading reference in online training for endodontists throughout Ibero-America, bringing together more than 1,200 participants and 120 globally renowned speakers. The challenge consisted of designing an engaging, intuitive digital platform completely oriented towards facilitating learning, networking, and the booking of unique practical experiences – with a special focus on hands-on sessions and exclusive content.
Customer:
CIEO – Ibero-American Online Congress of Endodontics
Market segment:
Lecture, Events, Educational
Year:
2025
Service performed:
Interface design, content architecture, payment integration, private area, optimization for interactive hands-on experiences
Challenge and Solution
The biggest challenge was creating a website capable of quickly communicating the practical value of the event, ensuring simplified access to the program, registration in plans (from basic to premium), hands-on session bookings, and viewing the speakers' profiles. I focused on a direct experience, centered on the clinical user, with the integration of a detailed FAQ, a dynamic schedule, and a highlight on the training kits sent to hands-on participants. The content was designed to inspire confidence, emphasize scientific updates, and foster international contact.
Conclusion
This project made it possible to align technology, active pedagogy, and a modern visual identity in a large-scale digital event, impacting the clinical practice of professionals in multiple countries and raising the standard of online health congresses.
