Luiz A. Azambuja
WindSkin stands out in the tourist experience market in São Miguel do Gostoso, offering each client the opportunity to ride ATVs through stunning and little-explored landscapes of Rio Grande do Norte. To communicate this spirit of adventure and freedom, I developed the brand's official website, focusing on ease of booking, showcasing unique routes, and highlighting the personalized experience.
Customer:
WindSkin
Market segment:
Tourism, Entertainment, Leisure
Year:
2025
Service performed:
Interface design, User experience, Layout creation, Digital consulting, Online booking optimization
Challenge and Solution
The main challenge was to visually convey the adrenaline and free spirit that WindSkin offers, distinguishing itself from conventional tour agencies. To achieve this, I created a dynamic website with intuitive navigation, immersive images, and copy that invites adventure. The user can easily book their ATV, discover the different routes, and choose the experience that best fits their profile — whether in a group or independently, with full support and safety along the way.
Results
The new website brought WindSkin closer to adventurers, facilitating an increase in online bookings and strengthening the brand's positioning as a reference in leisure experiences along the coast of Northeast Brazil. Customers highlight the clarity of information, the agility in contacting the team, and the emotion conveyed in the digital experience.
Conclusion
Participating in the creation of the WindSkin project was about bringing the feeling of freedom and adrenaline of expeditions along paradisiacal beaches to the digital world. Today, the website acts as a gateway to new adventures, inspiring travelers from all over the world to discover São Miguel do Gostoso in a unique way.
