Luiz A. Azambuja
DoupCustomer is a digital platform created to elevate the Doup client experience to the highest level of transparency, autonomy, and ease of communication. The goal was clear: to offer an exclusive space where each client can track, in real time, the progress of their projects — from the schedule to files, approvals, and reports — all on an intuitive and practical dashboard.
Customer:
Doup Design
Market segment:
Technology, Design
Year:
2025
Service performed:
Custom interface design, user experience definition and architecture, dashboard implementation, creation of task-tracking flows, and integrations for communication and notifications
Challenge and Solution
The challenge was to centralize the management of multiple projects and thousands of tasks in an agile and organized digital environment, fostering a sense of partnership and total control for the client. I structured clear workflows for project statuses (in progress, review, completed), task history, file uploads, calendar integration, and detailed daily activity tracking.
Each client has secure access to the progress of their projects, and can approve, send feedback, or make custom requests to the team. The platform was designed to eliminate communication noise, accelerate approval processes, and strengthen the bond of trust between the client and the Doup team.
Results
The DoupCustomer platform brought gains in productivity and customer satisfaction: more agile communication, full visibility of project progress, a reduction in recurring questions, and an increased approval rate on first review. The sense of transparency and control provided a true partnership experience, generating extremely positive feedback from customers.
Conclusion
Creating DoupCustomer meant designing the ideal digital experience for anyone who values clarity, agility, and organization in a client-agency relationship. More than a management dashboard, the platform transformed project tracking into something as transparent and simple as it should be: a true differentiator for Doup.
